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Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh and attended Penn State before moving to New York to receive her M.A. in Journalism from the Craig Newmark Graduate School of Journalism at CUNY.


This is a Profile
This is a Profile

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

Agencies

The selection follows a pitch involving seven agencies.

This is a Profile
This is a Profile

Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers

Creativity

Wieden + Kennedy Amsterdam is behind the effort.

This is a Profile
This is a Profile

The Latest Agency Mashup Is Dentsumcgarrybowen

Agencies

Dentsu Aegis Network combines creative shops into global network.

This is a Profile

The Community Appoints 360i’s Frank Cartagena as New York CCO

Leadership & Talent

He’s been tasked with helping to grow the office.

This is a Profile

72andSunny’s Nic Owen Steps Down, Continuing String of Leadership Departures at Agency

Agencies

He’s leaving to spend more time with family.

This is a Profile

In a Baffling New Ad, Equinox Urges You to Be More Like Narcissus

AdFreak

Droga5 attempts to turn the cautionary Greek myth about self-obsession into a positive.

This is a Profile

WPP Hires Adrianne Smith as First Global Director of Inclusion and Diversity

C-Suite

She’ll work alongside the holding company’s head of culture.