Katie Keating is co-founder and co-CCO of Fancy.
5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities
Campaigns often don’t show everyday women or reversed gender roles.
This Mother’s Day Make Me an Ad That Actually Speaks to Me
Stop showing unrealistic depictions of motherhood.
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Imagine how buying would increase if they were actually targeted by campaigns?