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John Trahar

John Trahar is co-founder and creative lead at Greatest Common Factory, an Austin-based agency dedicated to making things better for brands and the people who build them.


This is a Profile

In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry

Agencies

Brands and advertisers need to be unified.

This is a Profile

How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies

TV / Video

The same ad, unrelated to the show or its arc, shouldn't play on loop.

This is a Profile

It’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead

Agencies

Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing.