Vertical Networks May Be the Future of Influencer Marketing
Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences.
When It Comes to the Recent Privacy Discussion, Snapchat Pulled a Disappearing Act
Opinion: Did the messaging app just let a major opportunity pass it by?
Why Influencers Fail to Disclose Commercial Relationships and the Brands that Enable Them
Opinion: Authenticity is artificially made, yet it’s synonymous with success.
Creating a Human Brand Through Influencer Marketing
Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.
Influencer Marketing: Old-School Rules Still Apply
Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.