Erich Joachimsthaler


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    It’s a Brand-New World When It Comes to Building Brands

    Digital

    Opinion: If data is king, meaningful interaction is King Kong.

    This is a Profile

    The Power of Social Currency

    Digital

    Opinion: There is no value creation unless there are consumers that are willing to share. And in this way, the future welfare and prosperity of industries and consumers depends on social currency.