Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.
Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages’s CMO
PepsiCo's sruvey found that half of Americans believe the country is more empathetic than it was pre-pandemic.
Bloomberg and Trump in the Super Bowl; BK’s Latest Clown Troll: Wednesdays’ First Things First
Plus, airlines are offering carbon offsets to combat 'flight shame.'
SodaStream to Return to the Super Bowl After Six Years
The PepsiCo-owned company will be running a 30-second spot.
Olay Is Back in the Super Bowl for a Second Straight Year
P&G-owned skincare brand Olay will run a 30-second ad with creative from Badger and Winters during the fourth ad break of the game.
Be Like Narcissus, Says Equinox; Eastern Airlines’ Comeback: Tuesday’s First Things First
Plus, reports from CES 2020 and TCA winter press tour.
Americans Are Picking Up the Travel Slack From Europeans in the Face of Brexit
Visit Britain said the U.S. is its biggest focus when it comes to tourism marketing.
The UK Is Investing in Influencer Marketing—and Learning From US Successes
Influencer marketing is growing in Britain, but it's still a few steps behind its American counterpart and there are differences.
Rodan + Fields Wants Its Consultants to Be Influencers
Elisabeth Charles said Rodan + Fields always knew the power of recommendations.
10 Brands That Were Hot Conversation Topics in 2019, for Better or Worse
From failures to triumphs, these are the brands that people were buzzing about most this year
Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?
Fast fashion has become the new normal over the past decade—but will concerns over sustainability halt its rise?