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Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.


This is a Profile

Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages’s CMO

Retail

PepsiCo's sruvey found that half of Americans believe the country is more empathetic than it was pre-pandemic.

This is a Profile
This is a Profile

SodaStream to Return to the Super Bowl After Six Years

Brand Marketing

The PepsiCo-owned company will be running a 30-second spot.

This is a Profile

Olay Is Back in the Super Bowl for a Second Straight Year

Brand Marketing

P&G-owned skincare brand Olay will run a 30-second ad with creative from Badger and Winters during the fourth ad break of the game.

This is a Profile
This is a Profile

Americans Are Picking Up the Travel Slack From Europeans in the Face of Brexit

Brand Marketing

Visit Britain said the U.S. is its biggest focus when it comes to tourism marketing.

This is a Profile

The UK Is Investing in Influencer Marketing—and Learning From US Successes

Brand Marketing

Influencer marketing is growing in Britain, but it's still a few steps behind its American counterpart and there are differences.

This is a Profile

Rodan + Fields Wants Its Consultants to Be Influencers

Influencers

Elisabeth Charles said Rodan + Fields always knew the power of recommendations.

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10 Brands That Were Hot Conversation Topics in 2019, for Better or Worse

Year in Review

From failures to triumphs, these are the brands that people were buzzing about most this year

This is a Profile

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

Retail

Fast fashion has become the new normal over the past decade—but will concerns over sustainability halt its rise?