Chirag Kulkarni


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    How to Make the Most of Your Social Data

    Digital

    Opinion: Marketers must learn how to leverage the deluge.

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    5 Ways to Get More Bang for Your Social Media Buck

    Digital

    Opinion: Don’t drain your budget on a strategy that might not work.

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    How to Leverage Paid Social at Every Stage of the Customer Journey

    Digital

    Opinion: It isn’t just for top-of-the-funnel efforts.

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    How to Optimize Your Use of Video for Every Social Channel

    Digital

    Opinion: What performs well on one platform will not necessarily do so on another.

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    5 Ways to Deepen Your Social Engagement

    Digital

    Opinion: Why you should—and how you can—hit your customers in the feels.

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    How to Use Social Media to Boost Your Company’s Other Marketing Efforts

    Digital

    Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin.

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    3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy

    Digital

    Opinion: The campaign was designed to encourage user involvement from the beginning.