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Brittany Richter

Brittany Richter is vp, head of social media at iProspect where she oversees the vision and strategic activation of paid and organic social media across iProspect’s U.S. offices.


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Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

Agencies

Only focus on what matters to your specific business or campaign.

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3 Things to Keep in Mind While Building Out a Social Strategy

Digital

Algorithms and fleeting consumer attention also come into play.

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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Digital

As algorithms change, it's becoming a more trustworthy strategy.