Instagram Unleashes the Ultimate Weapon for Marketers
Opinion: "Regramming" could encroach on Pinterest’s position as a king of brand content discovery.
Social Media Posts Don’t Matter
Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.
Brands Must Think Like Advocates, Act Like Celebrities
Opinion: It’s clear to me that brands themselves should start learning from influencers.
Brands Must Look Beyond the Logo to See the Big Picture
Opinion: Looking at logos only is very limited and does not give you the full picture of the impact a brand has on consumers or how much they are engaging with it on social networks.