Brian Killen


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    Instagram Unleashes the Ultimate Weapon for Marketers

    Digital

    Opinion: "Regramming" could encroach on Pinterest’s position as a king of brand content discovery.

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    Social Media Posts Don’t Matter

    Digital

    Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.

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    Brands Must Think Like Advocates, Act Like Celebrities

    Digital

    Opinion: It’s clear to me that brands themselves should start learning from influencers.

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    Brands Must Look Beyond the Logo to See the Big Picture

    Digital

    Opinion: Looking at logos only is very limited and does not give you the full picture of the impact a brand has on consumers or how much they are engaging with it on social networks.