Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.
Anheuser-Busch Will Have 4 Ads for 5 of Its Brands in Super Bowl 2020
AB InBev is in Super Bowl 2020 with four 60-second ads for five of its brands.
SmileDirectClub Expands Its Product Line With Walmart Partnership
SmileDirectClub is releasing new oral care products at 3,800 Walmart stores.
How the Boston Seaport Became a Hotbed for DTC Brands
Boston is becoming a testing ground for direct-to-consumer retailers.
As New Brands Join Instagram Checkout, Users Get Notified via Email
Instagram is using email to encourage users to shop and check out within the app and highlighting the brands that are part of the feature.
6 Direct-to-Consumer Trends to Watch in 2020
From acquisitions to the home category heating up, here's what will dominate the direct-to-consumer industry.
Holiday Spending Increased in 2019, Especially Online
Retail sales were up 3.4% from 2018, and ecommerce continues to grow, according to a new report by Mastercard.
8 Ways the Retail Industry Changed for Better or Worse This Year
The retail industry is always in flux and 2019 was no different, with brands undergoing all sorts of changes.
Super Saturday Numbers Show the Strength of Offline Retail
Super Saturday wasn’t a big high this year but it’s not all bad news.
How the New Mini Cooper Uniquely Took Over a B8ta Store
B8ta opened a new store in San Francisco's Mission Bay neighborhood with an immersive retail experience dedicated to the Mini Cooper SE electric car.
Neighborhood Goods Opens in NYC to Target a Different Type of Customer
The retailer, which stocks direct-to-consumer products, has opened a second location in New York's tourist hotspot Chelsea Market.