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    How AI Will Drive the Future of TV Advertising

    For all the talk about digital disruption, linear TV is still king for its combination of quality long-form content and reach. While digital video and addressable have made inroads, they’re […]

    This is a Profile

    What Does It Mean to Be a Predictive Marketer?

      Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it’s possible to zero in on understanding consumer behavior and deliver […]