Kevin Mccormack


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    From The Editor

    Brand Marketing

    A resort in the Arizona desert hardly seems the logical setting for an exercise in crisis management. But that was the dominant theme set forth by most of the speakers […]

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    From The Editor

    Brand Marketing

    The man who proved that he could get up to two dozen agencies to dance on the head of a pin is set to step aside as chief marketing officer […]

    This is a Profile

    From The Editor

    Brand Marketing

    Perhaps the hardest thing for Wells BDDP to grasp about Procter & Gamble’s swift dismissal last week may be this: How could a shop go from having $125 million of […]

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    Goodby, Leagas Delaney Battle for Quaker State

    Brand Marketing

    The review for Quaker State Corp.’s estimated $20 million motor oil ad account has come down to a competition between two San Francisco agencies: Goodby, Silverstein & Partners and Leagas […]

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    ‘A Once-in-a-Lifetime Opportunity’: Stock Market, Account Wins Favor an IPO for Y&R–If It Wants One

    Brand Marketing

    Buoyed by its win of the $500 million Citicorp account, combined with favorable market conditions, Young & Rubicam Inc. is in prime position to move forward with an initial public […]

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    Bad news bears

    Brand Marketing

    The publicity surrounding Coca-Cola’s embrace of CAA’s current wave of TV ads, combined with the stern message of sacrifice coming from President Clinton, resulted in the stock of the Interpublic […]

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    Shake that body: Revlon taps Young & Rubicam for international assignment

    Brand Marketing

    Revlon has selected Young & Rubicam for its international agency of record assignment, excluding the United States and Canada. The win could be worth between $40 million and $60 million, […]