What Have You Done for Me Lately?
Branding. It had a great run. It made fortunes for consultants, publishers, designers, senior vice presidents of marketing — and cleaned up some messy client imagery. But its unrivaled dominance […]
For Better Creative, All You Need Is Hate
The craft of creative director is arcane and full of mystery — a strange alchemy of cigarettes, black wardrobe, an extensive collection of Tom Waits records (vinyl only!) and sarcasm. […]