Ken Krimstein

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    What Have You Done for Me Lately?

    Brand Marketing

    Branding. It had a great run. It made fortunes for consultants, publishers, designers, senior vice presidents of marketing — and cleaned up some messy client imagery. But its unrivaled dominance […]

    This is a Profile

    For Better Creative, All You Need Is Hate

    Brand Marketing

    The craft of creative director is arcane and full of mystery — a strange alchemy of cigarettes, black wardrobe, an extensive collection of Tom Waits records (vinyl only!) and sarcasm. […]