Kathryn Schroeder


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    N.M. Tourism Names 4 Finalists

    Brand Marketing

    Four agencies will find out this week which one of them is the winner of the four-year, $12 million New Mexico Department of Tourism account. The finalists are Albuquerque agencies […]

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    Seeing Who Native Americans Are

    Brand Marketing

    She’s a Gulf War veteran, a Hopi, seen posing on New Mexico’s desert soil in her U.S. Army uniform. He’s a member of Canada’s Ojibwa tribe and a left wing […]

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    Albuquerque Tourism Is in Play

    Brand Marketing

    The Albuquerque Convention & Visitors Bureau sent requests for proposals to 28 New Mexico advertising agencies last month. Incumbent Rick Johnson & Co. was included in the invitation to bid […]

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    McKee Wallwork To Recruit Business For New Mexico

    Brand Marketing

    DALLAS– McKee Wallwork Henderson has won the $500,000 New Mexico Economic Development account, bumping four other in-state competitors and incumbent Rick Johnson & Co., which acquired the business in a […]

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    Johnson, Allies Win

    Brand Marketing

    Rick Johnson & Co. has partnered with two California agencies to win the estimated $5-10 million advertising account of Dean Foods dairy brands Berkeley Farms and Alta Dena Certified. The […]

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    N.M. Tourism Ads React to Fires

    Brand Marketing

    The New Mexico De-partment of Tourism is launching a direct mail campaign this month in answer to more than 100,000 inquiries received from potential visitors concerned about traveling to the […]

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    Shopping Mall Frenzy

    Brand Marketing

    New Mexico’s largest shopping mall, Albuquerque’s Coronado Center, uses humor in a new, year-long campaign to persuade shoppers to whip out their plastic. Breaking state-wide this month, the first “Plastic […]

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    creative profile: Native Son

    Brand Marketing

    G+G mixes Indian mores with Western business savvy On a recent flight from Chicago to New York, Michael Gray, founder of G+G Advertising in Albuquerque, N.M., found himself seated beside […]