Kathleen Sampey


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    How Sony Plans to Bring Excitement Back to Brand

    Brand Marketing

    NEW YORK Stuart Redsun, who joined Sony Electronics in June 2006 as svp, corporate marketing, last month launched the first brand campaign on his watch: “Like. no. other,” from BBDO. […]

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    Former Agency Exec Meyer Dies at 86

    Brand Marketing

    NEW YORK Kingsley Newell Meyer, a longtime advertising executive who was a founding partner of the Horton, Church and Goff agency, died at Norwalk Hospital in Connecticut on April 20 […]

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    Orkin Splits With JWT, Starts Review

    Brand Marketing

    NEW YORK WPP Group’s JWT in Atlanta has split with 30-year client Orkin, which said it has retained The Bedford Group consultancy to conduct a review of the account.The client […]

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    Davis Returns to Kaplan Thaler Group

    Brand Marketing

    NEW YORK Greg Davis, who led new business for then fledgling agency The Kaplan Thaler Group from 2000 to 2004, is returning to the shop this month as managing director […]

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    Goya Broadens Mainstream Appeal

    Brand Marketing

    NEW YORK While the so-called U.S. “mainstream” marketing communications world is looking for ways to target Hispanics, Goya Foods is, in turn, trying to broaden its appeal beyond the Latino […]

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    Cliff Freeman Advances 2 CDs

    Brand Marketing

    NEW YORK MDC Partners’ Cliff Freeman and Partners has made two key creative promotions, bumping up Lee Seidenberg and Brad Emmett to vp, group creative directors, new positions, effective immediately.The […]

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    BofA Taps Starbucks Exec

    Brand Marketing

    NEW YORK Anne Saunders, most recently svp, global brand strategy at Starbucks, has left to join Bank of America as its brand and advertising executive, a new position, effective June […]

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    More Sprint for Euro RSCG in Chicago

    Brand Marketing

    NEW YORK Sprint Nextel has consolidated its direct marketing business at Havas’ Euro RSCG after a review, sources said.Publicis Dialog in San Francisco had previously handled the business-to-business portion of […]

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    Kaplan: ‘My TiVo Gets Me’

    Brand Marketing

    NEW YORK The Kaplan Thaler Group this week breaks its first work for new client TiVo under the tagline, “My TiVo gets me.”The work humorously explains the benefits TiVo offers […]

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    Coke’s Lee to Euro RSCG

    Brand Marketing

    NEW YORK Esther Lee, worldwide CCO at Coca-Cola since 2005, is leaving the beverage giant to join Havas’ Euro RSCG next month, the agency has confirmed.Lee, 48, takes a new […]