Joseph Jaffe


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    Much Ado About…

    Brand Marketing

    Kerfuffle: A social imbroglio or brouhaha. An organizational misunderstanding leading to accusations and defensiveness (source: Urban Dictionary). Nowadays the media seems to be constantly aflutter (or is it atwitter?) with […]

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    Opinion: Sugar and Old Spice

    Brand Marketing

    It’s 2010 and apparently what’s new is a 73-year-old deodorant. Fresh off its Grand Prix award at the 2010 Cannes International Advertising Festival, Old Spice is now the talk of […]

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    Sugar and Old Spice

    Brand Marketing

    It’s 2010 and apparently what’s new is a 73-year-old deodorant. Fresh off its Grand Prix award at the 2010 Cannes International Advertising Festival, Old Spice is now the talk of […]

    This is a Profile

    Opinion: Customer Service Is Key Strategy

    Brand Marketing

    Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. Customer service? You mean those exotic sounding people in our […]

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    Customer Service Is Key Strategy

    Brand Marketing

    Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. Customer service? You mean those exotic sounding people in our […]

    This is a Profile

    2009: Year of Nothing

    Brand Marketing

    Happy New Year everybody. Time to usher in a new year…with new hopes, dreams and expectations of a year that can’t really be worse than 2009. Can it? It’s time […]

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    Accidental Blame

    Brand Marketing

    A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y. In order to avoid the dreaded I-95 rush-hour traffic, I took the […]

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    No More RFPs

    Brand Marketing

    The trades have been atwitter lately with a number of RFP kerfuffles. First Current. Then Zappos. In the former, the story behind the story was the innovative use of Twitter […]

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    Silence Is Golden

    Brand Marketing

    In this new “enlightened” era of joining the conversation, it appears that the ship has set sail once and for all on the debate as to whether or not brands […]

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    Journey to Success

    Brand Marketing

    Here’s a question I’ve been thinking a lot about: What kind of future do Web sites have? In the current environment, most brands still struggle to understand the basics of […]