Jim Kirk


  • This is a Profile

    The Future is Now: Midwest Embarks on Restructuring

    Brand Marketing

    By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a reorganization in line with the reshaping of its New York office.

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    Miller counters Anheuser-Busch: prepares for likely spring launch of Ice Draft beer

    Brand Marketing

    Insiders said the nation's No. 2 brewer most likely will roll out an ice beer as early as next spring. Already, Chicago-based Leo Burnerr Co. is believed to have won the assignment and is working on creative for the brand, which may be called Miller Ice. Burnett wouldn't comment and referred calls to Miller, which would not comment on new-product plans.

    This is a Profile

    Anheuser-Busch looks to test a new filtered draft brand

    Brand Marketing

    Anheuser-Busch, facing what could be another tough summer beer-selling season, may test a cold-filtered draft beer under the Bud name before the end of the year.

    This is a Profile
    This is a Profile

    What’s the Best Ice-Beer Slogan? You Make the Call, Miller Says

    Brand Marketing

    MILWAUKEE – Stripped down print ads that ask consumers to pick a tagline aren’t new in advertising, but for Miller Brewing Co., it’s the latest nontraditional marketing tool the brewer […]

    This is a Profile

    Coors, GSD&M hope ice beer catches fire

    Brand Marketing

    Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice beer category, but the brewer inched closer by assigning Austin, Texas-based GSD&M a Coors […]

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    D’ARCY DOUBLE PLAY: Blockbuster Shifts Its $100-Million Account to DMB&B/St. Louis . . .

    Brand Marketing

    Blockbuster Entertainment closed its six-month -long review late Friday by awarding the $100-million account for its video and music stores to D’Arcy Masius Benton & Bowles/St. Louis.‘Over the past six […]

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    Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth

    Brand Marketing

    CHICAGO – Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron […]

    This is a Profile

    Burnett Billings Dip 2% for 1993

    Brand Marketing

    CHICAGO – Leo Burnett Co. last week reported an overall billings decline for the first time in a decade.Worldwide billings decreased 1.9% to $4.223 billion. Surprisingly, billings outside the U.S. […]

    This is a Profile

    GSD&M Gets Coors Ice; Zima Clearmalt Going National

    Brand Marketing

    GOLDEN, COLO. – Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice-beer category, but it inched closer last week, assigning Austin, Texas-based GSD&M […]