Heather Chaet


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    The Manscape

    Brand Marketing

    Men, who needs them?

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    The Tween Machine

    Brand Marketing

    Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz.

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    The Demise of the Doofus Dad in Ads

    Brand Marketing

    Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a stranger stops the dad, asking if he thinks that baby could use a hat. No, she couldn’t, he replies, mustering a perfunctory smile.