Eric Schmuckler


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    WIEden & Kennedy

    Brand Marketing

    Michael Jordan was the most celebrated athlete of his time, and his Nike line of Air Jordan sneakers packed a merchandising wallop. The Jordan brand, a division of Nike, had […]

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    Foote Cone & Belding

    Brand Marketing

    This is your media plan. This is your media plan fighting drugs.Efforts by government and private authorities to combat teen drug-use stretch beyond that landmark 1980s campaign (created by ad […]

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    Adweek Magazines

    Brand Marketing

    Last December 5th, TNT had a pretty good night. Its original movie, The Librarian: Quest for the Spear, pulled a 2.8 national rating in adults 18-49—not terribly impressive compared to […]

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    The Media Kitchen

    Brand Marketing

    Flying AcesKeren Eldad, Charles Pinkerton, Brooke Dubrowsky, Adam Chorney, Joel Mayne, Paul Woolmington, Andrea BullockThe fiercely hard-nosed category of airline advertising is not normally a place where media agencies can […]

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    Foote Cone & Belding

    Brand Marketing

    Quick ThinkersMatt Gunther, Rich Gagnon, Jan Weinstein, Matt Levy and Jane JovanovicImagine you are advertising to a potential customer who is forgetful, difficult to deal with and simply unable to […]

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    Facing Reality

    Brand Marketing

    Reality is the new reality of network television. In a season in which six of the top 10 and 11 of the top 20 shows in adults 18-49 are reality […]

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    Roll Of The Dice

    Brand Marketing

    We learned many important lessons during May’s week of upfront schedule announcements. Reality rules, hogging 18 prime-time hours this fall, up from six a year earlier. The networks remain clueless […]

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    Cable ’04: Growing Pains

    Brand Marketing

    Which cable network is next in line to ascend to the grown-up table?More than 30 basic cable networks have reached the promised land of 84 million U.S. homes, most of […]

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    Media Plan of the Year: Spending $1 Million or Less – Starcom

    Brand Marketing

    It’s right after the holidays, and millions of people are sitting there, fat and unhappy. They are motivated to shed those extra pounds. This four-to-six week span is known as […]

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    Upfront 2003: The Programmers – New Set of Friends

    Brand Marketing

    Among the derivative sitcoms and numerous cop shows are a smattering of newcomers with breakout potentialPerhaps you’d like to find out what you just bought. The prime-time upfront was largely […]