Elaine Underwoo


  • This is a Profile

    Sears Mounts Christmas Offensive: Giant Retailer Will Concentrate On Holiday Theme and Expand Hours

    Brand Marketing

    NEW YORK – Flush from the initial success of the image-laden ‘softer side of Sears’ fashion campaign, the Sears Merchandise Group is trying out an expansive holiday marketing theme – […]

    This is a Profile

    Sears mounts Christmas offensive; giant retailer will concentrate on holiday theme and expand hours

    Brand Marketing

    Flush from the initial success of the imageladen “softer side of Sears” fashion campaign, the Sears Merchandise Group is trying out an expansive holiday marketing theme a standard practice for […]

    This is a Profile

    Flying Low: Airlines’ Bumpy Year: Price War Leads to Losses And an Antitrust Suit

    Brand Marketing

    NEW YORK – It has taken the airline industry just a few short years to wipe out all the profits made in aviation since the Wright brothers took off. With […]

    This is a Profile

    Flying low: airlines’ bumpy year

    Brand Marketing

    It has taken the airline industry just a few short years to wipe out all the profits made in aviation since the Wright brothers took off. With losses of $10 […]