Ayala Ben-yehuda


  • This is a Profile

    Budweiser, Vicente Fernandez in Sponsorship Deal

    Brand Marketing

    Ranchera icon Vicente Fernandez will be the new face of Budweiser in the U.S. for the next three years, in a deal that includes tour support and a national Spanish-language […]

    This is a Profile

    ‘Billboard’ Latin Conference: Branding Deal Pitfalls

    Brand Marketing

    Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a […]

    This is a Profile

    Billboard Latin Conference: Branding Deal Pitfalls

    Brand Marketing

    Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a […]

    This is a Profile

    Ready for Some Futbol?

    Brand Marketing

    Soccer fever is revving up in advance of this summer’s FIFA World Cup. And brands are already capitalizing on the sport’s popularity among U.S. Hispanics to launch campaigns tied to […]

    This is a Profile

    Hispanics Lead Mobile Web Growth

    Brand Marketing

    English-speaking Hispanics have made impressive gains in their use of the mobile Internet, according to a study by the Pew Internet & American Life Project. Between 2007 and 2009, the […]

    This is a Profile

    Study: African Americans, Hispanics Lead Mobile Web Growth

    Brand Marketing

    English-speaking Hispanics have made impressive gains in their use of mobile Internet, according to a study by the Pew Internet & American Life Project.Between 2007 and 2009, the percentage of […]

    This is a Profile

    Comcast Expands Spanish-Language Offerings

    TV / Video

    Comcast has added a slew of Spanish-language entertainment channels to its lineup in Northern California. In a move timed with customer upgrades from analog to digital, the cable operator is […]

    This is a Profile

    Don Omar Sings Jingle in AT&T Campaign

    Brand Marketing

    NEW YORK Don Omar stars in a new Spanish-language TV and radio campaign for AT&T promoting the LG Neon phone. The 30-second TV spots were shot on the set of […]