Allison Shafir


  • This is a Profile

    Dr Pepper to Dangle EA Downloads

    Brand Marketing

    NEW YORK Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper.  The Dr. Pepper Snapple Group […]

    This is a Profile

    Dr Pepper to Dangle EA Downloads

    Brand Marketing

    Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper. The Dr. Pepper Snapple Group signed an […]

    This is a Profile

    Dunkin’ Turns Ordering Coffee into Social Networking

    Brand Marketing

    Dunkin’ Donuts is encouraging consumers to pick up something for their friends or coworkers on the next donut run. The coffee and baked goods chain this week kicked off “Dunkin’ […]

    This is a Profile

    Whole Foods’ Fresh Apple App

    Digital

    NEW YORK Whole Foods Market today launched an iPhone app for customers looking to prep healthy meals on the go. The free application for iPhone and iPod touch features more […]

    This is a Profile

    SoBe Lifewater Goes Social

    Brand Marketing

    NEW YORK Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as […]

    This is a Profile

    SoBe Lifewater Gets Social This Summer

    Brand Marketing

    Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive […]

    This is a Profile

    Bam! B&G Launches Emeril Contest Online

    Brand Marketing

    By now, most folks know celebrity chef Emeril Lagassee’s signature expression, “Bam!” To celebrate the 10th anniversary of his line of products, B&G Foods this week launched a digital marketing […]

    This is a Profile

    Tropicana Says, ‘Get Your Fruit On!’

    Brand Marketing

    Tropicana is promoting healthy habits by inviting consumers to “Get your fruit on!”  To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to […]

    This is a Profile

    Jamba Juice Expands Menu

    Brand Marketing

    NEW YORK Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as […]

    This is a Profile

    Jamba Juice Expands Menu

    Brand Marketing

    Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as cold tea […]