Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer’s Exit
Rita Ferro and her Disney ad sales team are moving back to the company's Media Networks Group, after two years in its DTCI segment.
ViacomCBS Offers Optimistic Outlook on Fall TV’s Return in Day 2 of Upfront Event
Day 2 of ViacomCBS' virtual upfront presentation focused on CBS and CBS All Access shows that still aren't able to resume production.
ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront
ViacomCBS took a business as usual approach to Day 1 of its virtual upfront event, emphasizing the power of its combined portfolio.
ViacomCBS Prepares ‘Efficient and Entertaining’ 2-Day Upfront Stand-In
"We are much better as a combined company," says ad sales chief Jo Ann Ross ahead of ViacomCBS' virtual upfront event.
NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering
The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all of its screens.
WarnerMedia and Xandr Will Join Forces for 2020 Upfronts
The presentation, which will take place on May 13, 2020, highlights how AT&T is looking to combine and streamline its growing portfolio.
AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront
‘You Need This’ is the company’s first trade campaign featuring all five networks.
Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations
Get an exclusive look at a top-secret process.
Disney Wraps First Combined Upfront With 5% Revenue Increase
Following Fox acquisition, expanded portfolio sees double-digit CPM hikes.
AMC Networks Ad Sales Chief Scott Collins Exiting Company
There's no word on his replacement.
Viacom Finishes Upfront With Double-Digit CPM Gains as Potential CBS Merger Talks Loom
New acquisition Pluto TV is helping to drive advanced advertising demand.
NBCUniversal Wraps Its Nearly $7 Billion Upfront With 10% Volume Increase
Company sees 14% CPM gains in NBC primetime.
Fox Corp. Lands Double-Digit CPM Primetime Gains in First Upfront Since Being Spun Off
The Masked Singer, Super Bowl, WWE SmackDown Live help drive demand.
TV Upfronts Prove Their Value and Worth to the Industry for Another Year
Marketers who aren’t tuning in are missing out.
WarnerMedia Ad Sales Chief Donna Speciale to Exit Company
Chief revenue officer Gerhard Zeiler will lead her team as interim president.