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How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

Plus, attendees are divided on format change to event’s second year.

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What You Missed From the First Day of NewFronts West

Rainn Wilson’s bassoon performance and other highlights.

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Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Space

Partners include Meredith Corporation, Vice and Condé Nast.

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This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV

Various OTT and streaming channels are upping their strategies to compete with traditional.

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The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?

P&G and Hulu team up for the new spot, which runs through July.

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Why Some NewFronts Presentations Shrank This Year

Publishers tried to create intimate spaces for potential clients.

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Here’s What Digital Marketers Thought About This Year’s NewFronts

Hulu was the show-stopper, and marketers are keeping a close eye on Vudu.

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Many People With Smart TVs Don’t Use Them Properly

Study finds only half of 4K TVs are utilized to watch 4K content.

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What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event

The insights session marked the end of NewFronts week.

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The Most Memorable Moments From 2019’s NewFronts Week

From a big snake to even bigger stars.

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Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now

The agency also debuted a new JFK ‘moonshot’ AR project.

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YouTube Is Making All of Its Original Content Free and Ad Supported

The company is also creating a 'top secret project' with Justin Bieber.

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Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies

The retailer will now create campaigns and content for brands that aren't sold within its stores.

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Meredith Plans More Coverage Centered Around Women

The company will expand longform content and embrace 'high-growth platforms'

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YouTube’s Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety

Plus, Robert Kyncl discusses Adweek’s surprising role in the company’s decision to offer its original programming for free.

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