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Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.

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Apartment Therapy Transformed a Live Design Pop-Up Into a Digital, Shoppable Experience

The lifestyle and interior design platform brought the event to life with animated mood boards, livestreamed talks and games on social.

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If Westworld Season 3 Is Anything Like This Teaser Dinner, We’re in for a Ride

Can a company tell you how to live better? Welcome to Incite.

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Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot

The dating app launched an online shop with a variety of merchandise inspired by the Hinge mascot, which can effectively be "destroyed."

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Alcohol-Free Spirit Brands Like Seedlip Are the Key to Dry January Cocktails

The pioneer in zero-proof spirits is one of a handful of brands hopping on the sober curious trend.

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3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead.

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The Top 15 Stunts and Innovations of 2019

Brands including Skittles, Tide, Burger King and Tinder created the most notable stunts of 2019.

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Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District

Producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store of the film's opening.

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8 Brands That Got Festive With Pop-ups This Holiday Season

Brands including Chanel, TheSkimm, Lego and Yahoo Mail with BuzzFeed created public pop-ups as extensions of online shops and new campaigns.

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Burger King Offers Free Impossible Whoppers for Holiday Flight Delays

The fast-food brand will give consumers a free coupon if they enter flight delay information on the Burger King app.

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Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

Amazon Prime Video partnered with regional jet service JSX for the first in a series of month-long promotions for Season 3 of the comedy series.

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VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York

Pop TV's first experiential event is an Instagrammable gift for Schitt's Creek fans.

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Levi’s New Retail Experience Features a Tech-Fueled Merch Drop

The pop-up opened during Art Basel in Miami and will stay through February.

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Chick-fil-A Promotes Family Time in Animated Holiday Short

The last-second twist in Chick-fil-A's 'Time Shop' cutesy campaign ad left viewers shocked. Some members of the LGBTQ+ community even felt betrayed.

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An Agency’s Solution to Archaic Tampon Dispensers Is Also Making a Point About Tech

Hooha, a smart vending machine from Huge, shows how closing the gender gap in product development can boost innovation.

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